Every company will become an AGI. There’s one gap they can’t fill.

Jack Dorsey has never been one for half measures. In late February, the Block CEO cut 4,000 employees, roughly 40 per cent of his workforce, in a single round. The share price jumped 24 per cent. And then, on a Sequoia Capital podcast this month, he explained why.

After watching what tools like Anthropic’s Claude and OpenAI’s latest models could do in late 2025, it became obvious to him that the traditional company structure was finished. Not struggling. Not under pressure. Finished. In an essay co-authored with Sequoia’s Roelof Botha titled “From Hierarchy to Intelligence,” Dorsey laid out a vision where the company itself becomes a localised AGI, with an internal intelligence layer that routes information, surfaces data, and handles operational decisions that middle managers once owned.

The layoffs were not cost-cutting. They were a permanent restructuring. As Dorsey put it, he would rather get there on his own terms than be forced into it reactively. He believes most companies will reach the same conclusion within the next year.

This should matter to anyone working in marketing, brand building, or the creator economy. Here is why.

The slop cannons are being loaded

If a company can operate as its own intelligence, it can also produce content, campaigns, and customer communications at a pace and volume that was previously impossible. AI does not sleep. It does not need briefing documents or approval chains. When the intelligence layer sits at the centre of the organisation and humans sit at the edge, providing cultural context, trust, and intuition, the output of that system is enormous.

Now multiply that across every company making the same transition. The volume of AI-generated content, advertising, and outreach is about to accelerate beyond anything we have seen. Every brand will have the capacity to publish constantly, personalise endlessly, and optimise in real time.

This is precisely the problem Dorsey himself identified. Speaking on the Sequoia podcast, he described what he called a “valley of dread” around distribution and attention, noting the sheer volume of noise and how difficult it has become to find the signal of who is building something genuinely interesting.

Signal in a world of noise

When every company becomes a content machine powered by its own localised AGI, the challenge is no longer production. It is being heard. It is being believed.

AI can generate a thousand blog posts, social campaigns, and email sequences before lunch. What it cannot generate is trust. It cannot replicate the relationship between a creator and their audience, built over years of showing up, being honest, and having a genuine point of view. That relationship is not a marketing channel. It is the last remaining signal in an ocean of algorithmic noise.

This is where the creator economy becomes not just relevant but essential. As the corporate content flood rises, audiences will retreat further toward the voices they already trust. The creators who have earned attention through authenticity will become the primary route through which brands can reach people who are actually listening.

Authenticity is not a nice-to-have

Dorsey’s restructuring of Block tells us something important about where business is heading. Companies will get leaner, faster, and more capable. AI will handle the middle. Humans will handle the edges, the places where context, feeling, and genuine connection still matter.

For brands, this means the old playbook of buying impressions and flooding channels will deliver diminishing returns at an accelerating rate. When everyone has the same AI-powered content engine, the differentiator is not volume. It is voice. It is the creator who can say something real to an audience that actually cares.

Webfluential was built on this premise long before the current wave of AI restructuring made it urgent. The platform connects brands with over 600,000 creators who have built real audiences through real work. That network is not a bolt-on. In a world where every company is becoming its own AGI, it is the distribution layer that actually works.

The opportunity ahead

Dorsey predicts that the majority of companies will make structural changes similar to Block’s within the next year. If he is right, the market for authentic human attention is about to become the most valuable real estate in marketing.

Creator-driven campaigns already outperform standard social advertising by three to five times. As AI-generated content saturates every platform, that gap will only widen. The brands that invest now in genuine creator relationships will be the ones that can still cut through when the noise becomes deafening.

The future Dorsey describes is not a distant one. It is already here. Companies are becoming their own intelligences. Content is becoming infinite. And the only thing that remains scarce, the only thing that cannot be replicated by a model, is the trust between a real person and the people who choose to pay attention to them.

That is the bet the creator economy was always making. The rest of the world is just catching up.