Press releases from Webfluential
Discover how Webfluential is transforming influencer marketing through our latest announcements and company news.
Aug 4, 2026
Finance is boring. So why did the world's two biggest creators bet on it?
The most expensive advertising real estate on the planet is a 30 second Super Bowl television slot. ...
Aug 3, 2026
What a sold-out bottle of Sancerre reveals about Creator-led demand
A fleeting appearance in Taylor Swift’s docuseries was enough to sell out a French wine online. Fo...
Jul 28, 2026
From the side beach to centre stage: how Cannes Lions became a creator economy event
By Sam Chambers | Webfluential Press. For seventy years, Cannes Lions has been at the heart of the a...
Jul 21, 2026
Meta is now selling ‘organic’ reach. Here’s what that signals for the creator economy
For two decades, the deal with social media was simple: post something people loved and the algorith...
Jul 16, 2026
The Media Shift Live brings creators and marketing leaders together in Ghana and Nigeria
Webfluential, theSalt and Expressions hosted a regional creator marketing summit in Accra and Lagos,...
Jul 13, 2026
“Made with AI” is not the problem. Low-effort content is.
Why audiences are engaging less with AI-labelled posts and how brands and creators can use AI withou...
Jun 29, 2026
Creators are joining cap tables. Here's why that changes everything for brands
The creator economy is entering a new phase. Creators are no longer only being paid to post. They ar...
Jun 8, 2026
How to get Gen Z to buy your product
What Gen Z search behaviour reveals about the future of intent - and the playbook brands need now. W...
May 28, 2026
Why Creator marketing is becoming a commercial growth engine
Influencer marketing is no longer the soft channel in the media mix. In 2026, the most effective cre...
May 5, 2026
Case Study: How Zorora and Misha Levin redefined furniture marketing through creator co-creation
Traditionally, selling a couch is an entirely functional exercise. Consumers are often met with lack...