Press releases from Webfluential
Discover how Webfluential is transforming influencer marketing through our latest announcements and company news.
Jun 8, 2026
How to get Gen Z to buy your product
What Gen Z search behaviour reveals about the future of intent - and the playbook brands need now. W...
May 28, 2026
Why Creator marketing is becoming a commercial growth engine
Influencer marketing is no longer the soft channel in the media mix. In 2026, the most effective cre...
May 5, 2026
Case Study: How Zorora and Misha Levin redefined furniture marketing through creator co-creation
Traditionally, selling a couch is an entirely functional exercise. Consumers are often met with lack...
Apr 6, 2026
Every company will become an AGI. There’s one gap they can’t fill.
Jack Dorsey has never been one for half measures. In late February, the Block CEO cut 4,000 employee...
Mar 16, 2026
YouTube’s explosive growth in Sub-Saharan Africa signals a golden age for influencer marketing
With 35 million mobile users in Nigeria alone, a connected TV revolution reshaping living rooms, and...
Mar 12, 2026
Unlocking Greater ROI in Africa: How Webfluential, Nfinity Influencer and Expressions are raising the standard
Marketing in Africa is evolving at pace. Digital adoption is accelerating, consumer behaviour is shi...
Feb 13, 2026
Is brand awareness dead? Why brand recall wins in the age of AI search
For decades, the great cathedral of modern commerce was built on a singular, unquestioned gospel: br...
Jan 9, 2026
The social media revolution transforming travel
Travel planning has entered an entirely new era. The glossy brochures and high-street travel agencie...
Dec 16, 2025
Malcolm Marx crowned Player of the Year
South Africa is celebrating a colossal victory on the global stage of rugby recognition. Malcolm Mar...
Dec 8, 2025
How Creators can turn passion into profit selling digital products
Content creation is no longer just a hobby, it’s a legitimate business. Whether you’re a lifesty...